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Second Mover Success

Great Activations: Burger King - The King & Mickey Combo

Great Campaigns: Gillette 18th Birthday Free Gift

Iconic Ads/ Campaigns: Coca Cola - Santa Claus

Great Campaigns: Coca Cola - Black Santa

Why Does Calvin Klein Question So Much On Twitter?

Staying Consistent - The Power Of Brand Consistency

Tabs Chocolates - Aphrodisiac Chocolates built on User Generated Content

Unforgotten Brands: Nilgiris

Impact of Urbanisation on India's Pet Care Market

Unforgotten Brands: Campa Cola

Glocalization: Global Brands Becoming Local

Active Empathy And The Core Value Of A Brand

Business Scaling With Market Expansion Theory

Genderless Brands: A New Phenomenon?

Niche It Till It Becomes Big - Niche Strategy

Contemporizing A Heritage Brand

Great Campaigns: Heineken - The Office Cleaners

Great Campaigns: Lux, Cancer & The Soap With A Lump

How NASA Made Tang Popular