Great Campaigns: Gillette 18th Birthday Free Gift

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Great Campaigns: Gillette 18th Birthday Free Gift

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Curiosity Never Killed the Cat - In Memory of T C K Menon

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Flying Just Above the Ground - Thoughts on the Airline Industry Ecosystem

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The airline industry in India has been going through an enormous amount of pain. It has seen more downs than ups. At a time when the economic outlook is far better than the US or European geographies, the whole business is going through a crisis of sorts; some due to its own doing and some due to extraneous factors. Market In recently announced statistics, the domestic market has increased 1.1% year-on-year in Mar-2012 to 4.87 million passengers. This is the slowest month of domestic passenger growth since May-2009 when passenger levels declined 4.4%. Passenger traffic increased 6.55% in 1Q2012 to 15.3 million. For 34 consecutive months the market has seen growth however it is the third month in the same period which has seen a single digit growth. There has been 16 months of double digit growth prior to that. The drop in traffic can be directly attributed to the reduction in coverage by Kingfisher Airlines. Till such time, India's growth rate was among the highest ...
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How the Nonsensical can be a Rage (Kolaveri Di)

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It was on November 21, 2012 when a Tamil sounding phrase started trending on Twitter - #kolaveridi. I had innumerable friends on Facebook share the link to this phrase/ sound - over 6 million shares! I thought this was a new virus which was multiplying really fast and many were getting suckered into it. Fast forward two weeks hence, more than 18 million views on You Tube from over 140 countries. This song was a rage. A frail looking man singing ' nonsense' as he called it himself, to a folksy beat! A song which had pretensions of being a Tamil song - but 90% of the lyrics were in English! On a personal note, I thought it was a  inane  English song, with absolute illogical lyrics and the only saving grace was the Koothu ( a Tamil beat/ music) beat. See and hear it for yourself  -  http://goo.gl/5mN2J The numbers speak for themselves and to get so many people interested in a song takes something. Social media and other online devices are ...
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