The Vaginal Dialogues - And the Hypocrisies
"18 Again" launched with much consternation and hype a vaginal tightening cream. I am not going to talk about the efficacy of the product and neither is it to ridicule the product per se. Frankly, I don't care. This is more to do with the hypocrisies associated with a product like this. The positioning of the product along with the commercial And more importantly sexual intercourse / sex is still looked as a matter which I dare say, most people enjoy but something which cannot be talked about in the open. What the f#@* (well ...fuck!)? Positioning of the Product 'Like a virgin' - the heroine croons in the commercial. But unfortunately this advertising reinforces the sexist view in India that pre-marital sex is something to be frowned upon, a taboo which is even seen as sinful by some. According to the company the cream empowers women but rather than empowering women it will reinforce the pat...