Your Next Drink Isn’t a Cola — It’s a Culture: Inside India’s Ethnic Beverages Revival
๐๐จ๐ฎ๐ซ ๐๐๐ฑ๐ญ ๐๐ซ๐ข๐ง๐ค ๐๐ฌ๐ง’๐ญ ๐ ๐๐จ๐ฅ๐ — ๐๐ญ’๐ฌ ๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐: ๐๐ง๐ฌ๐ข๐๐ ๐๐ง๐๐ข๐’๐ฌ ๐๐ญ๐ก๐ง๐ข๐ ๐๐๐ฏ๐๐ซ๐๐ ๐๐ฌ ๐๐๐ฏ๐ข๐ฏ๐๐ฅ ๐ฎ๐ณ India’s Beverage Bottles Are Now Filled With Culture, Not Just Cola The next big revolution in Indian FMCG isn’t happening in boardrooms — it’s fizzing out of roadside stalls, temple towns, and childhood memories. Here’s how ethnic beverages are rewriting the rules: ๐ฅ The Rise of Local Legends Lahori Zeera: From ₹10 bottles to ₹800 crore projections — built for Bharat, not just metros. Bindu Beverages (Karnataka): Ayurveda meets fizz with Nannari, Tamarind, and Masala Soda. Paper Boat: Reintroduced nostalgia in a modern format — no cola-level marketing, just authentic storytelling. ๐️ Why This Shift Matters Growing demand for culturally rooted, healthier alternatives Urban-rural brands like Lahori & Paper Boat proved localisation isn’t a compromise — it’s a moat Tier III & IV markets hold massive untapped p...