Why Great Products Alone Don't Sell – And What Does
𝐖𝐡𝐲 𝐆𝐫𝐞𝐚𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐀𝐥𝐨𝐧𝐞 𝐃𝐨𝐧’𝐭 𝐒𝐞𝐥𝐥 – 𝐀𝐧𝐝 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 When I launched my first online store, I thought product quality alone would drive sales. Better design, competitive pricing, top reviews — yet conversions stayed flat. That’s when I learned a hard truth: people don’t buy products. They buy what those products make them feel. People Don’t Buy Products. They Buy Identity. A vegan leather tote isn’t just a bag. → It’s “I’m conscious, refined, successful.” A Marvel hoodie from The Souled Store isn’t fabric. → It’s “I belong. I’m expressive. I’m nostalgic.” Allbirds shoes? Not wool. → It’s “I’m cool and eco-aware.” Features Tell. Emotions Sell. “Battery lasts 10 hours” = data. “All-day power from morning Zoom to evening Spotify” = lifestyle. Lenskart frames: not “titanium” → but “so comfy, so cool.” What Customers Really Want People don’t seek specs. They seek emotional closure for: Guilt (about bad choices) Anxiety (about performance) Shame (a...