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Customer Personas: The Marketing Implications

Unforgotten Brands - Emami

Unforgotten Brands: MRF

Rejuvenating a Fading Brand

Gillette Venus: Listening To The Customer

The Anti Laws of Marketing

The Uneasy Truce: Google Search on Apple Products

The Flywheel Effect: Self Propelling

Iconic Ads: John Lewis & Partners - Excitable Edgar

Embracing Ingredient Branding for Growth

Brands Need To Be Known First, To Get Convincing

Repositioning Brands Through Packaging

Limited & Unlimited: Bounded & Unbonded Brands