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Showing posts from December 12, 2011

How the Nonsensical can be a Rage (Kolaveri Di)

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It was on November 21, 2012 when a Tamil sounding phrase started trending on Twitter - #kolaveridi. I had innumerable friends on Facebook share the link to this phrase/ sound - over 6 million shares!
I thought this was a new virus which was multiplying really fast and many were getting suckered into it.
Fast forward two weeks hence, more than 18 million views on You Tube from over 140 countries. This song was a rage. A frail looking man singing ' nonsense' as he called it himself, to a folksy beat! A song which had pretensions of being a Tamil song - but 90% of the lyrics were in English!
On a personal note, I thought it was a inane English song, with absolute illogical lyrics and the only saving grace was the Koothu ( a Tamil beat/ music) beat. See and hear it for yourself  - http://goo.gl/5mN2J

The numbers speak for themselves and to get so many people interested in a song takes something. Social media and other online devices are effective tools to communicate the song/ content…