Unforgotten Brands: Hawkins
𝐔𝐧𝐟𝐨𝐫𝐠𝐨𝐭𝐭𝐞𝐧 𝐁𝐫𝐚𝐧𝐝𝐬: 𝐇𝐚𝐰𝐤𝐢𝐧𝐬 ❇️The Early Spark: H.D. Vasudeva’s Vision The roots of Hawkins trace back to 1959, when H.D. Vasudeva, rebuilding life after the Partition of India, launched a company named Pressure Cookers and Appliances Ltd. Armed with a modest capital of ₹20,000 and years of wisdom, Vasudeva formed a technical collaboration with L.G. Hawkins & Co. Ltd. of England, a company with a pedigree in home appliances dating back to 1913. For Vasudeva, who was already in his 50s, this wasn’t just a business—it was a second chance at life and legacy. ❇️From England to India: The Hawkins Collaboration L.G. Hawkins was a well-established name in Britain, eventually being absorbed into larger corporate entities, such as Pye Ltd., and later, Philips. The rapidly consolidating world eventually phased out L.G. Hawkins' minor domestic appliances division in the late 1990s. But in India, the Hawkins name took on a life of its own. By 1986, the Indian partner...