Showing posts from 2014

'Cheap'ster - Is Cheap Passe?


How Social is Social Media - The Non Social Problematic Aspects

Technology and the Internet have broken barriers of communication & interaction for the common person. Tools like messenger services and more importantly social media sites like Facebook; Twitter etc. are the favored destinations for many especially the youth. There is a strong preference for communicating through Facebook, Twitter apart from texting through the various apps like Whatsapp and its ilk. It is said that there are 11 different ways of staying in contact with their friends from the comfort of their sofa or bedroom.
I have seen numerous interactions between people over social media - best friends, husband - wife, mother and son and so on. Social media interactions seem to dominate any conversation or social interaction. And giving the ease at which technology facilitates this, social media interactions is growing to be the norm. Facebooking, Tweeting, Whatsapping etc. are some of the terminologies, which have made an entry into the normal parlance.
I personally have a bad…

India Post - The Chance to Make Itself Indispensible

There has been a lot off buzz when India Post collected Rs 280 crores through Cash On Delivery (COD) for e-commerce firms in the last year. While this surely something to crow about, this is just a small drop in the ocean. However this perhaps assumes much more significance on the way forward for the organization.

To give an introduction - India Post has about 1.55+ lakh post offices of which 90% are in the rural areas, making it the world's largest postal network. On an average, a post office serves 21.21 sq. km area and about 7,175 people. It also has cash handling services like core banking solutions, money transfer and a robust account system. Apart from this it has insurance and other services.

India is at the cusp of the ecommerce wave.  The e-commerce business in India was about $ 6 billion (approx. Rs. 37,344 crores) in 2012 and is expected to touch $76 billion (roughly Rs. 4,73,024 crores) by 2021 of which distribution, delivery and logistics constitutes around 12 percent…

Great Product! Great Deal! But Have You Forgotten the True Expectations of the Customer?


The Update Itch - The Psychological Urge to be Upto Date

When I bought the iphone4S I think the phone had iOS4 but with the numerous updates my phone now runs on iOS7.

Anyone with a smartphone would have downloaded numerous apps. All apps have their regular updates. Updates which bring in changes in their functionality and form. Anyone with a laptop would have to update their OS regularly.

Till a few years, when our world was restricted to laptops/PCs, the reason best attributed to updating the software was increased security and ofcourse correcting some bugs. These updates were few and more a hindrance. However what was arguably a choice earlier has now taken a different turn.

The other day, I overheard a conversation between a couple of 20 year olds who were discussing functionalities of their smartphones and apps.  The focus of the discussion on the recency of the apps and the updates done. To my surprise, the discussion meandered to the fact that of one of them did not have a particular update, without being derogatory, it was told tha…