Point of View - Contents of this site have moved to - https://onlykutts.com/

Unforgotten Brands: Charminar Cigarettes

Unforgotten Brands: Kalimark Bovonto

Unforgotten Brands: Sosyo

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

The Cocktail Party Effect

Bridging Borders: The Art of Global Brands Localising (in India)

Iconic Ads: US School of Music - They Laughed When

Old Spice: Repositioning Old to the Young

Viagra - Raising Expectations

Burger King Satisfries: The Lo-Cal Flop!

Play-Doh: Repositioning from Soot Remover to Toy

Moov: Backing on Success