Unforgotten Brands: Ghari Detergent
Many iconic brands hide a lesser-known origin story that plays a crucial role in their growth and emotional connection with customers. In this series, we explore such stories—peeling back the layers of branding to reveal the human stories underneath. One such fascinating journey is that of Ghadi Detergent, a brand that emerged from the heart of Kanpur and grew into a household name across India. The Spirit of Kanpur: Where It All Began In the 1980s, Kanpur was bustling with industrial activity, earning it the nickname “Manchester of India” due to its thriving textile and manufacturing sectors. Amidst this backdrop, Dayaldas Gyanchandani laid the foundation for what would later become an FMCG giant. He founded Shri Mahadeo Soap Industries Pvt. Ltd., a small-scale enterprise specialising in the production of glycerine-based soaps. His sons, Muralidhar and Bimal Kumar Gyanchandani, grew up in this environment—watching, learning, and absorbing the realities of post-independence Indian entr...