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Great Campaigns: Gillette 18th Birthday Free Gift

Iconic Ads/ Campaigns: Coca Cola - Santa Claus

Great Campaigns: Coca Cola - Black Santa

Why Does Calvin Klein Question So Much On Twitter?

Staying Consistent - The Power Of Brand Consistency

Tabs Chocolates - Aphrodisiac Chocolates built on User Generated Content

Unforgotten Brands: Nilgiris

Impact of Urbanisation on India's Pet Care Market

Unforgotten Brands: Campa Cola

Glocalization: Global Brands Becoming Local

Active Empathy And The Core Value Of A Brand

Business Scaling With Market Expansion Theory

Genderless Brands: A New Phenomenon?

Niche It Till It Becomes Big - Niche Strategy

Contemporizing A Heritage Brand

Great Campaigns: Heineken - The Office Cleaners

Great Campaigns: Lux, Cancer & The Soap With A Lump

How NASA Made Tang Popular

Taylor Swift: Musician - Excellent; Businesswoman - Par Excellence

Renaming An Established Brand

The Implications of Power Distance Index

The Success of Local Restaurant Brands

A $79 Program Changed the Amazon Game - Amazon Prime

Volkswagen - Reduce Speed Dial

Get Your Brand Voice

Learnings From The Apple Newton Flop

The Super Bowl Half Time Phenomenon - Why Artists Perform Free

Customer Personas: The Marketing Implications

Unforgotten Brands - Emami

Unforgotten Brands: MRF

Rejuvenating a Fading Brand

Gillette Venus: Listening To The Customer

The Anti Laws of Marketing

The Uneasy Truce: Google Search on Apple Products

The Flywheel Effect: Self Propelling

Iconic Ads: John Lewis & Partners - Excitable Edgar

Embracing Ingredient Branding for Growth

Brands Need To Be Known First, To Get Convincing

Repositioning Brands Through Packaging

Limited & Unlimited: Bounded & Unbonded Brands

Unforgotten Brands: Charminar Cigarettes

Unforgotten Brands: Kalimark Bovonto

Unforgotten Brands: Sosyo

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

The Cocktail Party Effect

Bridging Borders: The Art of Global Brands Localising (in India)

Iconic Ads: US School of Music - They Laughed When

Old Spice: Repositioning Old to the Young

Viagra - Raising Expectations

Burger King Satisfries: The Lo-Cal Flop!

Play-Doh: Repositioning from Soot Remover to Toy

Moov: Backing on Success