DTC Discounting Is Easy. Building Loyalty Is Smarter.
𝐃𝐓𝐂 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐈𝐬 𝐄𝐚𝐬𝐲. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐈𝐬 𝐒𝐦𝐚𝐫𝐭𝐞𝐫. 🚫 Discounts ≠ Loyalty Most e-commerce brands don’t have a customer problem. They have a discount problem disguised as strategy. 🧠 Discounts Teach Delay Every flash sale tells your customer: "This price isn’t real." "Wait for the next deal." "You’re better off holding out." ❤️ Loyalty Comes from Meaning Best customers aren’t coupon-hunters. They return for: Shared values (Think: No Nasties, Lush) Emotional experience Belonging > BOGO 🎯 Post-Purchase Is Power After checkout is the real battleground: Whole Truth = Fun updates Souled Store = Surprise freebies Glossier = Smile-worthy stickers 🔁 Rituals Drive Return Want loyalty? Build anticipation: Forest Essentials’ packaging Blue Tokai’s poetic labels Apple’s launch buzz ✅ The Real Question If your brand disappeared tomorrow… Would anyone miss it? If not — stop discounting. Start connecting. TO READ MORE...