Why Your Brand Sounds Like Everyone Else – And How to Fix It

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𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐨𝐮𝐧𝐝𝐬 𝐋𝐢𝐤𝐞 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐄𝐥𝐬𝐞 – 𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐅𝐢𝐱 𝐈𝐭

Most brands today blend into one beige blur:

➡️Same muted colours and clean fonts

➡️Overused phrases like “Crafted for modern life” or “Elevated essentials”

➡️A tone that could belong to any of your competitors


And then they wonder why customers forget them.


Here’s why this happens — and how to fix it:

❇️Your brand voice isn’t a vibe – it’s a decision.

➡️Forest Essentials decided on luxe elegance. The Souled Store chose quirky, fandom-first energy. Paper Boat chose nostalgia wrapped in storytelling. These aren’t accidents — they’re strategic calls.


❇️Fail the swap test? You’re forgettable.

➡️Take your headline, swap it with a competitor’s. If it still fits, your brand voice isn’t yours — it’s generic filler.


❇️Generic copy = cowardice.

➡️Trying to appeal to everyone means you connect deeply with no one. Slurrp Farm speaks directly to parents in a warm, playful tone. Zomato turns food ordering into entertainment with witty app notifications.


❇️Steal the strategy, not the soul.

➡️You can borrow ideas for layout, funnels, or category flow. But the second you copy a competitor’s tone, quirks, or rhythm — you’ve lost your identity.


💡 The takeaway? Memorability is a choice.

➡️Stop writing like a safe corporate template.

➡️Start speaking like you.


Lean into the words, humour, and attitude that only your brand would use.

Because in today’s overcrowded DTC market, your real competitive edge isn’t price or product — it’s the voice your customers can’t mistake for anyone else.


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Why Your Brand Sounds Like Everyone Else – And How to Fix It

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