Unforgotten Brands: Krackjack

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Unforgotten Brands: Krackjack

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Curiosity Never Killed the Cat - In Memory of T C K Menon

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The Customer Is Not Always Right (And That's Not a Crime)

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𝐓𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐬 𝐍𝐨𝐭 𝐀𝐥𝐰𝐚𝐲𝐬 𝐑𝐢𝐠𝐡𝐭 (𝐀𝐧𝐝 𝐓𝐡𝐚𝐭’𝐬 𝐍𝐨𝐭 𝐚 𝐂𝐫𝐢𝐦𝐞) Sometimes, they’re just loud. Sometimes, they want a refund because the T-shirt “didn’t vibe with their aura.” Sometimes, they plug a charger into a toaster and call it a tech issue. And yet, we’re told: ✅ Always smile ✅ Always nod ✅ Always “escalate to the manager” But here’s the truth: Your team deserves protection just as much as your customers deserve service. The right customers don’t yell. They don’t send 2 a.m. emails marked “URGENT.” And they definitely don’t ask for 90% discounts because they “might” post a story. Let’s retire the old rule. Let’s replace it with: “The right customer is always worth it.” Because loyalty > loudness. Respect > revenue. And peace of mind? Priceless. TO READ MORE, VISIT The Customer Is Not Always Right (And That's Not a Crime)
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