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Learning by Watching: Unlocking the Power of Social Learning Theory

Learning by Watching: Unlocking the Power of Social Learning Theory

Who Are We? Understanding the Power of Social Identity Theory

Who Are We? Understanding the Power of Social Identity Theory

The Silent Witness: Unmasking the Power of the Bystander Effect

The Silent Witness: Unmasking the Power of the Bystander Effect

Unforgotten Brands: Eicher Motors

Unforgotten Brands: Eicher Motors

Feeding the Future: Transformations in India's Pet Food Industry

Feeding the Future: Transformations in India's Pet Food Industry

When Rivals Became Lifesavers: Why Microsoft Bet $150M on a Struggling Apple

When Rivals Became Lifesavers: Why Microsoft Bet $150M on a Struggling Apple

Navigating Leadership Challenges in a Complex World

Navigating Leadership Challenges in a Complex World

The Power of Persistence: Understanding Commitment and Consistency Bias

The Power of Persistence: Understanding Commitment and Consistency Bias

Small Yes, Big Win: The Magic of the Foot-in-the-Door Technique

Small Yes, Big Win: The Magic of the Foot-in-the-Door Technique

Homegrown F&B Heroes: How Local Favourites Eclipse Giants in Indian Cities

Homegrown F&B Heroes: How Local Favourites Eclipse Giants in Indian Cities

Priming: The Invisible Force Shaping Your Decisions

Priming: The Invisible Force Shaping Your Decisions

The Science of Familiarity: How the Mere Exposure Effect Shapes Your Preferences

The Science of Familiarity: How the Mere Exposure Effect Shapes Your Preferences

All Eyes on You? Unpacking the Spotlight Effect and Why It’s All in Your Head

All Eyes on You? Unpacking the Spotlight Effect and Why It’s All in Your Head

Why a Potential Chrome Sell-Off Could Disrupt Marketing Ecosystems

Why a Potential Chrome Sell-Off Could Disrupt Marketing Ecosystems

The Reciprocity Effect: How Giving Sparks the Power of Getting

The Reciprocity Effect: How Giving Sparks the Power of Getting

Will Too Much Minimalism Kill Brands?

Will Too Much Minimalism Kill Brands?

Iconic Ads: ECE Bulbs - Bhool Mat Jana

Iconic Ads: ECE Bulbs - Bhool Mat Jana

The Daring "Undercover Cups" Campaign by Pepsi

The Daring "Undercover Cups" Campaign by Pepsi

Unforgotten Brands: Air Deccan

Unforgotten Brands: Air Deccan

Why Animals Outshine Humans: Lessons in Loyalty, Simplicity, and Unconditional Love

Why Animals Outshine Humans: Lessons in Loyalty, Simplicity, and Unconditional Love

Iconic Ads: British Airways - Fuelled By Love

Iconic Ads: British Airways - Fuelled By Love

Unlocking Success: The Essential Keys to a Thriving Brand Culture

Unlocking Success: The Essential Keys to a Thriving Brand Culture

Unlocking Success: The Essential Keys to a Thriving Brand Culture

Unlocking Success: The Essential Keys to a Thriving Brand Culture

Fresh Meaty Moves: Why a Licious and Q-Commerce Collaboration Could Redefine Instant Grocery Delivery

Fresh Meaty Moves: Why a Licious and Q-Commerce Collaboration Could Redefine Instant Grocery Delivery

Strategic Marketing Roadmap: The Five Stages of Customer Awareness

Strategic Marketing Roadmap: The Five Stages of Customer Awareness

Employees 1st, Customers 2nd

Employees 1st, Customers 2nd

Pidilite's Strong Growth - Mazboot Jod

Pidilite's Strong Growth - Mazboot Jod

Bas 2 Minute - The Success Of Maggi In India

Bas 2 Minute - The Success Of Maggi In India

Fun Series: Parallels Between Rossogolla And Corporate Life

Fun Series: Parallels Between Rossogolla And Corporate Life

Growth Areas in the Indian Pet Food Market

Growth Areas in the Indian Pet Food Market

Fun Series: Parallels Between Biryani And Corporate Life

Fun Series: Parallels Between Biryani And Corporate Life

Customer Behaviour: Four Forces of Progress

Customer Behaviour: Four Forces of Progress

Innovation: Success Starts From A Crude, Nearly Worthless Prototype

Innovation: Success Starts From A Crude, Nearly Worthless Prototype

Fun Series: Parallels between Soan Papdi and Corporate Life

Fun Series: Parallels between Soan Papdi and Corporate Life

Fun Series: Parallels Between Dosa and Corporate Life

Fun Series: Parallels Between Dosa and Corporate Life

Food Chain: A Convenient Excuse For Meat Consumption

Food Chain: A Convenient Excuse For Meat Consumption

Non-Linear Competition: The Fear Of The Unknown

Non-Linear Competition: The Fear Of The Unknown

Apple: Generating $1.2 billion with Zero Sales

Apple: Generating $1.2 billion with Zero Sales

The New Avatar Of Guinness Book Of World Records

The New Avatar Of Guinness Book Of World Records

The Hidden Profit Drivers

The Hidden Profit Drivers

Framing Effect: Shaping Customers Views

Framing Effect: Shaping Customers Views

Birkenstock - Ugly to Iconic

Birkenstock - Ugly to Iconic

Counterculture - How Brands Succeed

Counterculture - How Brands Succeed

Counterculture - How Brands Succeed

Counterculture - How Brands Succeed

3000 Year Story: How Palmolive Was Turned Around

3000 Year Story: How Palmolive Was Turned Around

How to Put Cultural Influence into Practice

How to Put Cultural Influence into Practice

Elements to Operationalise Cultural Influence

Elements to Operationalise Cultural Influence

The Time-Based Marketing Strategy of Brands

The Time-Based Marketing Strategy of Brands

Unforgotten Brands: Kamasutra

Unforgotten Brands: Kamasutra

Tupperware: The Demise Of An Icon

Tupperware: The Demise Of An Icon

Downturns Lead to Innovations

Downturns Lead to Innovations

Films - Reflecting Society's Dynamics

Films - Reflecting Society's Dynamics

Darth Vader & Leadership Lessons

Darth Vader & Leadership Lessons

Survival of Friendliest Vs Survival of the Fittest

Survival of Friendliest Vs Survival of the Fittest

Unforgotten Brands: Biocon

Unforgotten Brands: Biocon

Collecting Is A Typical Human Trait & Marketers Use It

Collecting Is A Typical Human Trait & Marketers Use It

Unforgotten Brands: Onida

Unforgotten Brands: Onida

Humanisation Vs. Anthropomorphism in Pets

Humanisation Vs. Anthropomorphism in Pets

Unforgotten Brands: Nirodh

Unforgotten Brands: Nirodh

Unforgotten Brands: Malabar

Unforgotten Brands: Malabar

Marlboro: Same Product, Different Audience = Success

Marlboro: Same Product, Different Audience = Success

Quaker Oats: Repositioning from Horses to Humans

Quaker Oats: Repositioning from Horses to Humans

Unforgotten Brands: Liberty Shoes

Unforgotten Brands: Liberty Shoes

Mountain Dew: Same Product, Different Customers = Success

Mountain Dew: Same Product, Different Customers = Success

Unforgotten Brands: L&T

Unforgotten Brands: L&T

Iconic Campaigns: Mercado Libre - Handshake Hunt

Iconic Campaigns: Mercado Libre - Handshake Hunt

Social Proof: Individuals Affected By Group

Social Proof: Individuals Affected By Group

Unforgotten Brands: VRL

Unforgotten Brands: VRL

Abilene Paradox - Group Agreement & Disagreement

Abilene Paradox - Group Agreement & Disagreement

Unforgotten Brands: Zandu

Unforgotten Brands: Zandu

Unforgotten Brands: HDFC

Unforgotten Brands: HDFC

Unforgotten Brands: Biba

Unforgotten Brands: Biba

Unforgotten Brands: Apollo Tyres

Unforgotten Brands: Apollo Tyres

Unforgotten Brands: Adyar Ananda Bhavan

Unforgotten Brands: Adyar Ananda Bhavan

Unforgotten Brands: Society Tea

Unforgotten Brands: Society Tea

Unforgotten Brands: Hindustan Pencils - Apsara & Nataraj

Unforgotten Brands: Hindustan Pencils - Apsara & Nataraj

Unforgotten Brands - Kurlon

Unforgotten Brands - Kurlon

Unforgotten Brands: Camlin

Unforgotten Brands: Camlin

Unforgotten Brands: Duke & Sons

Unforgotten Brands: Duke & Sons

Unforgotten Brands: Kottakal Arya Vaidya Sala

Unforgotten Brands: Kottakal Arya Vaidya Sala

Unforgotten Brands - VKC Footwear

Unforgotten Brands - VKC Footwear

Unforgotten Brands - Naturals Salon

Unforgotten Brands - Naturals Salon

Unforgotten Brands: Sagar Ratna

Unforgotten Brands: Sagar Ratna

Unforgotten Brands - Higginbothams

Unforgotten Brands - Higginbothams

Unforgotten Brands - K C Das

Unforgotten Brands - K C Das

Unforgotten Brands - Havmor

Unforgotten Brands - Havmor

Unforgotten Brands - Sangeetha

Unforgotten Brands - Sangeetha

Unforgotten Brands - Zoho

Unforgotten Brands - Zoho

Unforgotten Brands - V Guard

Unforgotten Brands - V Guard

Unforgotten Brands: Kalyan

Unforgotten Brands: Kalyan

Unforgotten Brands: Ashok Leyland

Unforgotten Brands: Ashok Leyland

Unforgotten Brands - Naturals Ice Cream

Unforgotten Brands - Naturals Ice Cream

Unforgotten Brands: Milky Mist

Unforgotten Brands: Milky Mist

Unforgotten Brands: Saravana Bhavan

Unforgotten Brands: Saravana Bhavan

Unforgotten Brands - Viveks

Unforgotten Brands - Viveks

Pets Snacks And Human Snacking Trends

Pets Snacks And Human Snacking Trends

Unforgotten Brands - Pazhamudir Nilayam

Unforgotten Brands - Pazhamudir Nilayam

Unforgotten Brands - Nilon's

Unforgotten Brands - Nilon's

Burberry's Rebirth: From Disjointed Luxury to Global Icon

Burberry's Rebirth: From Disjointed Luxury to Global Icon

Unforgotten Brands: Aachi Masala

Unforgotten Brands: Aachi Masala

Great Activations: Spotify - Sound Tour

Great Activations: Spotify - Sound Tour

Second Mover Success

Second Mover Success

Great Activations: Burger King - The King & Mickey Combo

Great Activations: Burger King - The King & Mickey Combo

Great Campaigns: Gillette 18th Birthday Free Gift

Great Campaigns: Gillette 18th Birthday Free Gift

Iconic Ads/ Campaigns: Coca Cola - Santa Claus

Iconic Ads/ Campaigns: Coca Cola - Santa Claus

Great Campaigns: Coca Cola - Black Santa

Great Campaigns: Coca Cola - Black Santa

Why Does Calvin Klein Question So Much On Twitter?

Why Does Calvin Klein Question So Much On Twitter?

Staying Consistent - The Power Of Brand Consistency

Staying Consistent - The Power Of Brand Consistency

Tabs Chocolates - Aphrodisiac Chocolates built on User Generated Content

Tabs Chocolates - Aphrodisiac Chocolates built on User Generated Content

Unforgotten Brands: Nilgiris

Unforgotten Brands: Nilgiris

Impact of Urbanisation on India's Pet Care Market

Impact of Urbanisation on India's Pet Care Market

Unforgotten Brands: Campa Cola

Unforgotten Brands: Campa Cola

Glocalization: Global Brands Becoming Local

Glocalization: Global Brands Becoming Local

Active Empathy And The Core Value Of A Brand

Active Empathy And The Core Value Of A Brand

Business Scaling With Market Expansion Theory

Business Scaling With Market Expansion Theory

Genderless Brands: A New Phenomenon?

Genderless Brands: A New Phenomenon?

Niche It Till It Becomes Big - Niche Strategy

Niche It Till It Becomes Big - Niche Strategy

Contemporizing A Heritage Brand

Contemporizing A Heritage Brand

Great Campaigns: Heineken - The Office Cleaners

Great Campaigns: Heineken - The Office Cleaners

Great Campaigns: Lux, Cancer & The Soap With A Lump

Great Campaigns: Lux, Cancer & The Soap With A Lump

How NASA Made Tang Popular

How NASA Made Tang Popular

Taylor Swift: Musician - Excellent; Businesswoman - Par Excellence

Taylor Swift: Musician - Excellent; Businesswoman - Par Excellence

Renaming An Established Brand

Renaming An Established Brand

The Implications of Power Distance Index

The Implications of Power Distance Index

The Success of Local Restaurant Brands

The Success of Local Restaurant Brands

A $79 Program Changed the Amazon Game - Amazon Prime

A $79 Program Changed the Amazon Game - Amazon Prime

Volkswagen - Reduce Speed Dial

Volkswagen - Reduce Speed Dial

Get Your Brand Voice

Get Your Brand Voice

Learnings From The Apple Newton Flop

Learnings From The Apple Newton Flop

The Super Bowl Half Time Phenomenon - Why Artists Perform Free

The Super Bowl Half Time Phenomenon - Why Artists Perform Free

Customer Personas: The Marketing Implications

Customer Personas: The Marketing Implications

Unforgotten Brands - Emami

Unforgotten Brands - Emami

Unforgotten Brands: MRF

Unforgotten Brands: MRF

Rejuvenating a Fading Brand

Rejuvenating a Fading Brand

Gillette Venus: Listening To The Customer

Gillette Venus: Listening To The Customer

The Anti Laws of Marketing

The Anti Laws of Marketing

The Uneasy Truce: Google Search on Apple Products

The Uneasy Truce: Google Search on Apple Products

The Flywheel Effect: Self Propelling

The Flywheel Effect: Self Propelling

Iconic Ads: John Lewis & Partners - Excitable Edgar

Iconic Ads: John Lewis & Partners - Excitable Edgar

Embracing Ingredient Branding for Growth

Embracing Ingredient Branding for Growth

Brands Need To Be Known First, To Get Convincing

Brands Need To Be Known First, To Get Convincing

Repositioning Brands Through Packaging

Repositioning Brands Through Packaging

Limited & Unlimited: Bounded & Unbonded Brands

Limited & Unlimited: Bounded & Unbonded Brands

Unforgotten Brands: Charminar Cigarettes

Unforgotten Brands: Charminar Cigarettes

Unforgotten Brands: Kalimark Bovonto

Unforgotten Brands: Kalimark Bovonto

Unforgotten Brands: Sosyo

Unforgotten Brands: Sosyo

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

The Cocktail Party Effect

The Cocktail Party Effect

Bridging Borders: The Art of Global Brands Localising (in India)

Bridging Borders: The Art of Global Brands Localising (in India)

Iconic Ads: US School of Music - They Laughed When

Iconic Ads: US School of Music - They Laughed When

Old Spice: Repositioning Old to the Young

Old Spice: Repositioning Old to the Young

Viagra - Raising Expectations

Viagra - Raising Expectations

Burger King Satisfries: The Lo-Cal Flop!

Burger King Satisfries: The Lo-Cal Flop!

Play-Doh: Repositioning from Soot Remover to Toy

Play-Doh: Repositioning from Soot Remover to Toy

Moov: Backing on Success

Moov: Backing on Success