The Vaginal Dialogues - And the Hypocrisies
"18 Again" launched with much consternation and hype a vaginal
tightening cream. I am not going to talk about the efficacy of the product and
neither is it to ridicule the product per se. Frankly, I don't care.
This is more to do with the hypocrisies associated with
a product like this.
- The positioning of the product along with the commercial
- And more importantly sexual intercourse / sex is still looked as a matter which I dare say, most people enjoy but something which cannot be talked about in the open. What the f#@* (well ...fuck!)?
Positioning of the Product
'Like a virgin' - the heroine croons in the commercial. But
unfortunately this advertising reinforces the sexist view in India that
pre-marital sex is something to be frowned upon, a taboo which is even seen as
sinful by some.
According to the company the cream empowers women but rather than
empowering women it will reinforce the patriarchal view that is held by many
here that women should be virgins on their wedding night. Well , what about the
guys? Actually who cares what they do!
In India and with apologies to Cyndi Lauper the guys want to
have fun. The girls should have a lock over their vagina and sexual calling.
The hypocrisy of Indian sexual behavior is saddening. Is it not a woman's right
to have sex when she wants to? Why should she remain a virgin
until marriage? It is her personal choice on when she should have sex and
not be decided by the warped societal norms. Infact a man with an active sexual
habit is called a stud but unfortunately a woman is called a slut!
Sex and the Indian Mentality
I remember going to watch a movie with a few friends which included some
women friends. There were some sexually explicit scenes. As if on cue, these
ladies had a look of disgust when they saw the scenes and voiced their opinion
against sex! And these were all educated women. When I questioned them
about it, they admitted that they enjoyed what they saw and would actually
think about those scenes many times over.
A lot of skeletons have fallen out of the cupboard of our so called
lawmakers and religious practitioners. On one hand they talk about
sex in hushed tones and on the other they have had super charged libidos. This
shows the startling hypocrisy of Indian society.
When the condom brand Kamasutra was launched in India there was a furore when
the famous photographer the late Prabuddha Dasgupta shot Marc
Robinson & Pooja Bedi (which I believe was aesthetically done)
for the advertising campaign - a series of black whites which did the task well
of selling condoms. There was a hue and cry about the campaign with politicians
having a field day criticising it. My point is that condoms are for sex and not
to blow balloons! And very frankly, things have shown a marginal improvement
only.
The hypocrisy is even more blatant when India is amongst the most
populated nations of the world. I am very sure that procreation did not happen
through storks or holding hands. If any country deserved the ‘nation of jack
rabbits’ tag – it would surely be India.
Even now, I see the Indian man asking for condoms at chemist in a hushed
tone as if he was apologetic about it. The chemist in turn would give the box
back neatly encased in some paper which did not show the packaging. Infact
a condom brand actually highlighted this in a campaign. Even in the movies, we have two bees circling around or two flowers swaying in the wind.
While Indians are moving to the forefront in many fields their attitude
towards sex has really not kept pace.
However let me assure you I do not subscribe that we should have procreative
pleasure in the open. I am not recommending that people go the extreme in a
free bohemian kind of open lifestyle. It is just that people need to move with
time and open their minds.
On another note would I recommend “18 Again”? My suggestion would be to
ask ladies to exercise a bit and forget these gels and creams. Anyway most of
sex is between the ears!
Comments