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𝐔𝐧𝐟𝐨𝐫𝐠𝐨𝐭𝐭𝐞𝐧 𝐁𝐫𝐚𝐧𝐝𝐬: 𝐄𝐬𝐜𝐨𝐫𝐭𝐬 Born in Lahore, in undivided British India, Har Prasad Nanda began his entrepreneurial journey with the flourishing passenger transport business – Nanda Bus Service – alongside his brother, Yudi. But in 1947, the Partition forced him to abandon it all. With just Rs 5,000 and two cars, he arrived in Delhi, determined to start over. Instead of staying with family, he checked into Delhi’s most luxurious hotel, The Imperial, believing that a bold presence would help him revive connections. And it did. ✳️From Agency to Agricultural Reformer Before the Partition, Nanda had already founded Escorts Agents Ltd in Lahore in 1944, working as a franchisee for Westinghouse. The name “Escorts” came from their role of escorting goods from manufacturers to consumers. By 1948, Nanda had launched Escorts Agricultural Machines Ltd, marketing imported tractors to a newly independent, agrarian India. Collaborations followed—Massey Ferguson, Minneapolis...

𝐋𝐮𝐱𝐮𝐫𝐲 𝐆𝐨𝐞𝐬 𝐋𝐨𝐜𝐚𝐥: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚𝐧 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐢𝐧 𝐆𝐥𝐨𝐛𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 International luxury brands are in the midst of a cultural awakening — and 🇮🇳 India is at the heart of it. As India grows into a luxury consumption powerhouse, brands aren’t just selling to India — they’re building with it. ✨ Why India? 🇮🇳 $8–10B luxury market & growing fast 🧠 Consumers demand cultural depth, not just logos 👑 Gen Z & Millennials seek identity, heritage & premium quality 👗 From Inspiration to Integration 👜 Louis Vuitton’s Auto Rickshaw bag — bold or bizarre? Either way, it made waves 🕰️ Franck Muller’s Ram Navami watch with Devanagari numerals — sold out in days 👡 Prada’s Kolhapuri-inspired sandals — Western luxe meets Indian soul 👘 Dior’s Mumbai show, Bvlgari’s Mangalsutra — global runways rooted in Indian culture 🪡 How Global Brands Are Embracing India 🛕 India-first products: Bvlgari Mangalsutra, Hermès Sari, Tiffany India bridal l...