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𝐔𝐧𝐟𝐨𝐫𝐠𝐨𝐭𝐭𝐞𝐧 𝐁𝐫𝐚𝐧𝐝𝐬: 𝐋𝐮𝐧𝐚 In the early 1970s, India was on the cusp of transformation. Bicycles dominated the roads, and motorcycles were still a luxury for the affluent. In this backdrop, a visionary idea was born in Pune, where Kinetic Engineering, part of the Firodia Group, set out to create a two-wheeler that was affordable, easy to use, and practical for the everyday Indian – a blend of bicycles and motorcycles. ✅Naming Inspired by the Italian Piaggio’s Ciao, they developed a 50cc moped. Gave it a celestial name: Luna, Latin for “moon.” ✅Launched in 1972: Small Size, Big Impact When Luna was launched in 1972, it weighed just 50 kilograms and could be pedalled like a cycle when it ran out of fuel. It was India’s very first moped—simple, reliable, and aspirational. The middle class found the lightweight build, affordable pricing, and ease of use appealing, and Luna quickly gained widespread recognition. Pune, already known as the bicycle capital, quickly adopte...

Exide’s global story began in 1888, when W.W. Gibbs, a forward-thinking entrepreneur in the energy space, founded the Electric Storage Battery Company (ESBC) in the United States. Recognising the transformative potential of electricity, Gibbs acquired patents from French inventor Clement Payen and began converting those ideas into practical, commercial battery solutions. Over the decades, Exide played a vital role in powering innovation and history: In 1898, Exide batteries powered the USS Holland, the U.S. Navy’s first modern submarine. In 1912, Cadillac used Exide batteries to introduce the first electric start in internal combustion engines. During World War II, Exide supplied batteries for submarines, torpedoes, and various military vehicles. In 1969, Exide battery technology was utilised in NASA’s Apollo lunar missions, enabling the power required for the moon landings. Exide’s product innovations continued into the modern era, from early electric vehicles in the 1970s to advance...

𝐖𝐡𝐢𝐬𝐤𝐞𝐫𝐬, 𝐖𝐚𝐠𝐬, 𝐚𝐧𝐝 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬: 𝐇𝐨𝐰 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐏𝐞𝐭 𝐏𝐚𝐫𝐞𝐧𝐭𝐬 𝐀𝐫𝐞 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐭 𝐅𝐨𝐨𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 Across India, something heartwarming is happening — not with jingles or big ad budgets, but in living rooms, balconies, and even office desks. The way we see and treat our pets is evolving. 🧍‍♂️🐱 The Rise of the “Cat Dad” Gen Z & Millennial men in cities like Bengaluru and Pune are proudly parenting cats. Cat birthday parties, leash walks, and Instagram reels are the new normal. Multi-cat households are growing, with pet stores noting spikes in harnesses and play gear. 🐶🚗 Dogs Are Now Daily Companions Not just morning walks — dogs are joining errands, brunches, even work meetings. Hybrid work culture = more pet-friendly offices. Travel essentials for pets like harnesses and collapsible bowls are on the rise. 🥦🦴 Nutrition is Personal Now Leftovers are out. Functional pet food with pre/probiotics, joint support &...