Unforgotten Brands: Blue Dart
𝐔𝐧𝐟𝐨𝐫𝐠𝐨𝐭𝐭𝐞𝐧 𝐁𝐫𝐚𝐧𝐝𝐬: 𝐁𝐥𝐮𝐞 𝐃𝐚𝐫𝐭 In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At that time, India’s exports were gaining momentum, but small businesses were struggling to keep up. Sending packages abroad was either unreliable, delayed, or prohibitively expensive. The duo roped in their friend Tushar Jani, a young logistics professional with Gujarati business instincts and family roots in freight forwarding. Together, they pooled ₹30,000—modest savings in any era—and launched Blue Dart Courier Services in a cramped 200 sq. ft. space tucked beneath a staircase in Mumbai. Their mission was simple but ambitious: make reliable, fast, and transparent delivery possible, both within India and internationally. ✅The First Big Break: A UK Partnership and 10:30 AM Deliveries To build trust, Blue Dart needed global credibility. They struck an e...