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𝐒𝐮𝐫𝐯𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐐-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐖𝐚𝐯𝐞: 𝐇𝐨𝐰 𝐊𝐢𝐫𝐚𝐧𝐚 𝐒𝐭𝐨𝐫𝐞𝐬 𝐂𝐚𝐧 𝐅𝐢𝐠𝐡𝐭 𝐁𝐚𝐜𝐤 India’s kirana stores have withstood decades of disruption—from the rise of supermarkets to the e-commerce boom. But today, they face perhaps their toughest challenge yet: the rapid rise of quick-commerce platforms like Blinkit, Zepto, and Instamart. What once gave kiranas an edge—personal relationships, hyperlocal convenience, flexible credit—is now being outpaced by 10-minute deliveries, app-based ordering, and deep discounting. Delivery-based income, especially post-COVID, is shrinking. From major metros to towns like Mangaluru, kiranas are feeling the squeeze. But here’s the turning point: many kiranas are not giving up. They’re evolving. Digital transformation is no longer optional—it’s existential. Tools like Near.Store and KiranaPro are helping these shops digitise inventories, manage real-time stock, streamline payments, and even plug into ONDC’s public infrastr...

🌟 Not Every Tradition Is Ancient. Some Are Just Deeply Human. Take Father’s Day, for instance. It didn’t begin in sacred texts or ancient rituals—it began with a daughter’s story. In the early 1900s, Sonora Smart Dodd, inspired by Mother’s Day, wanted a day to honor her father—a widowed Civil War veteran who raised six kids alone. At first, the idea didn’t take off. Back then, fathers weren’t seen as emotionally central—they were providers, not celebrated nurturers. But stories have power. Over time, this one stuck. Why? Because it resonated with unspoken truths: ✅ Most dads do a lot behind the scenes. ✅ Families often forget to say “thank you.” ✅ People need a reason—and a ritual—to express emotion. The result? A simple tradition that grew from gratitude—not marketing. And when brands eventually joined in, it worked because the emotion was already there. From mugs to toolkits, Father’s Day became more than a sales event—it became a moment. A reminder. A chance. Of course, not ever...

Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and quick transportation. The move has sparked considerable backlash from users across the city, with many taking to social media to express frustration and demand clarity from the company and government. When the fax machine emerged in the 1980s, it posed a real threat to overnight delivery services like FedEx. But instead of lobbying to ban or regulate it, FedEx adapted and thrived. This is the natural path of innovation—new tools disrupt old models, and businesses evolve accordingly. 📌Unfortunately, not all industries have embraced this mindset. In response to the internet and digital access, several traditional players in entertainment and publishing pushed for laws that criminalized sharing and restricted technological advancement. Rather than innovate, they sought protection through regulation. Contrast this ...

The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care with which Indian women selected spices. He noticed something remarkable: India’s culinary landscape changed every 100 kilometres. With over 14 languages and 200 dialects, the taste preferences were equally diverse. Shah realised there wasn’t a single recipe for spice blends. Instead, every home had its own combination and flavour story. Listening to homemakers share their kitchen secrets, he began experimenting with spice blends himself—grinding, mixing, and testing until the aroma and taste was just right. Birth of a Brand: Registering Everest In 1967, Vadilal Shah officially registered the brand “Everest,” inspired by his dream to reach the pinnacle of success in the spice industry. Just a year later, in 1968, Everest launched its first three products: Milk Masala, Garam Masala, and Tea Masala. These blends b...

𝐓𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐬 𝐍𝐨𝐭 𝐀𝐥𝐰𝐚𝐲𝐬 𝐑𝐢𝐠𝐡𝐭 (𝐀𝐧𝐝 𝐓𝐡𝐚𝐭’𝐬 𝐍𝐨𝐭 𝐚 𝐂𝐫𝐢𝐦𝐞) Sometimes, they’re just loud. Sometimes, they want a refund because the T-shirt “didn’t vibe with their aura.” Sometimes, they plug a charger into a toaster and call it a tech issue. And yet, we’re told: ✅ Always smile ✅ Always nod ✅ Always “escalate to the manager” But here’s the truth: Your team deserves protection just as much as your customers deserve service. The right customers don’t yell. They don’t send 2 a.m. emails marked “URGENT.” And they definitely don’t ask for 90% discounts because they “might” post a story. Let’s retire the old rule. Let’s replace it with: “The right customer is always worth it.” Because loyalty > loudness. Respect > revenue. And peace of mind? Priceless. TO READ MORE, VISIT The Customer Is Not Always Right (And That's Not a Crime)