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The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care with which Indian women selected spices. He noticed something remarkable: India’s culinary landscape changed every 100 kilometres. With over 14 languages and 200 dialects, the taste preferences were equally diverse. Shah realised there wasn’t a single recipe for spice blends. Instead, every home had its own combination and flavour story. Listening to homemakers share their kitchen secrets, he began experimenting with spice blends himself—grinding, mixing, and testing until the aroma and taste was just right. Birth of a Brand: Registering Everest In 1967, Vadilal Shah officially registered the brand “Everest,” inspired by his dream to reach the pinnacle of success in the spice industry. Just a year later, in 1968, Everest launched its first three products: Milk Masala, Garam Masala, and Tea Masala. These blends b...

𝐓𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐬 𝐍𝐨𝐭 𝐀𝐥𝐰𝐚𝐲𝐬 𝐑𝐢𝐠𝐡𝐭 (𝐀𝐧𝐝 𝐓𝐡𝐚𝐭’𝐬 𝐍𝐨𝐭 𝐚 𝐂𝐫𝐢𝐦𝐞) Sometimes, they’re just loud. Sometimes, they want a refund because the T-shirt “didn’t vibe with their aura.” Sometimes, they plug a charger into a toaster and call it a tech issue. And yet, we’re told: ✅ Always smile ✅ Always nod ✅ Always “escalate to the manager” But here’s the truth: Your team deserves protection just as much as your customers deserve service. The right customers don’t yell. They don’t send 2 a.m. emails marked “URGENT.” And they definitely don’t ask for 90% discounts because they “might” post a story. Let’s retire the old rule. Let’s replace it with: “The right customer is always worth it.” Because loyalty > loudness. Respect > revenue. And peace of mind? Priceless. TO READ MORE, VISIT The Customer Is Not Always Right (And That's Not a Crime)

It’s not the budget. Not the cast. Not even the technology. It’s the story. A film becomes a blockbuster because it tells a story that moves you. A brand becomes unforgettable for the same reason — it makes you feel something. At its core, storytelling isn't just creative — it's strategic. 📌People don’t buy products. They buy possibility. They buy a version of themselves they want to become — healthier, more confident, more successful. 📌Great brands, like great films: Speak to a specific audience — not everyone. Are consistent — no plot holes, no broken promises. Start strong — first impressions are everything. Let you connect the dots — they don’t over-explain. Make a bold promise — and deliver on it. Your product might be amazing. But if your story doesn’t click, your audience won’t stick. 📌So the question is: What story are you really telling? And who’s it helping your audience become? FOR MORE, VISIT  Why Great Stories Stick — And What Brands Can Learn from the Mov...

We might think our buying decisions are logical. But truth is — they’re mostly emotional. When someone walks into a store, opens an app, or clicks “add to cart,” they’re not just shopping. They’re chasing identity. They’re not buying a phone. They’re buying creativity, prestige, or the feeling of being ahead. They’re not buying a motorcycle. They’re buying freedom, rebellion, or the nostalgia of the open road. Think about it. A Royal Enfield isn’t just transport — it’s personality on two wheels. A FabIndia kurta isn’t just clothing — it’s heritage made wearable. Nike sneakers aren’t just shoes — they say, “I move. I win.” An iPhone isn’t just a device — it’s the tools of a creator, thinker, doer. Great brands don’t sell features. They sell transformation. They understand that we all want to become someone. Fitter. Smarter. More stylish. More successful. So instead of shouting “10% off!” — they whisper, “This is who you could be.” So if you’re building something — a product, a camp...