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Customer Behaviour: Four Forces of Progress

Customer Behaviour: Four Forces of Progress

Innovation: Success Starts From A Crude, Nearly Worthless Prototype

Innovation: Success Starts From A Crude, Nearly Worthless Prototype

Fun Series: Parallels between Soan Papdi and Corporate Life

Fun Series: Parallels between Soan Papdi and Corporate Life

Fun Series: Parallels Between Dosa and Corporate Life

Fun Series: Parallels Between Dosa and Corporate Life

Food Chain: A Convenient Excuse For Meat Consumption

Food Chain: A Convenient Excuse For Meat Consumption

Non-Linear Competition: The Fear Of The Unknown

Non-Linear Competition: The Fear Of The Unknown

Apple: Generating $1.2 billion with Zero Sales

Apple: Generating $1.2 billion with Zero Sales

The New Avatar Of Guinness Book Of World Records

The New Avatar Of Guinness Book Of World Records

The Hidden Profit Drivers

The Hidden Profit Drivers

Framing Effect: Shaping Customers Views

Framing Effect: Shaping Customers Views

Birkenstock - Ugly to Iconic

Birkenstock - Ugly to Iconic

Counterculture - How Brands Succeed

Counterculture - How Brands Succeed

Counterculture - How Brands Succeed

Counterculture - How Brands Succeed

3000 Year Story: How Palmolive Was Turned Around

3000 Year Story: How Palmolive Was Turned Around

How to Put Cultural Influence into Practice

How to Put Cultural Influence into Practice

Elements to Operationalise Cultural Influence

Elements to Operationalise Cultural Influence

The Time-Based Marketing Strategy of Brands

The Time-Based Marketing Strategy of Brands

Unforgotten Brands: Kamasutra

Unforgotten Brands: Kamasutra

Tupperware: The Demise Of An Icon

Tupperware: The Demise Of An Icon

Downturns Lead to Innovations

Downturns Lead to Innovations