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Tupperware: The Demise Of An Icon

Downturns Lead to Innovations

Films - Reflecting Society's Dynamics

Darth Vader & Leadership Lessons

Survival of Friendliest Vs Survival of the Fittest

Unforgotten Brands: Biocon

Collecting Is A Typical Human Trait & Marketers Use It

Unforgotten Brands: Onida

Humanisation Vs. Anthropomorphism in Pets

Unforgotten Brands: Nirodh

Unforgotten Brands: Malabar

Marlboro: Same Product, Different Audience = Success

Quaker Oats: Repositioning from Horses to Humans

Unforgotten Brands: Liberty Shoes

Mountain Dew: Same Product, Different Customers = Success

Unforgotten Brands: L&T

Iconic Campaigns: Mercado Libre - Handshake Hunt

Social Proof: Individuals Affected By Group

Unforgotten Brands: VRL

Abilene Paradox - Group Agreement & Disagreement