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Unforgotten Brands: Kalimark Bovonto

Unforgotten Brands: Sosyo

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

The Cocktail Party Effect

Bridging Borders: The Art of Global Brands Localising (in India)

Iconic Ads: US School of Music - They Laughed When

Old Spice: Repositioning Old to the Young

Viagra - Raising Expectations

Burger King Satisfries: The Lo-Cal Flop!

Play-Doh: Repositioning from Soot Remover to Toy

Moov: Backing on Success

Ikea: Trapped in the 90s - Reality Show

Maggi Noodles - Flop to Hit

Arm & Hammer - Discontinuous Positioning Saved The Day

Iconic Ad: Chivas Regal—What Idiot..

Iconic Ads: Diet Pepsi - Ray's Song

Iconic Ads: Coca Cola - Mean Joe Greene

Iconic Ads: Alka Seltzer - Spicy Meatball

Iconic Ads: Volkswagen - Funeral

Iconic Ads: Volkswagen Golf - Changes