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Showing posts from February, 2012

Corporate Arrogance - Hara Kiri, the Price to Pay

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While we pay our respects to a blue blooded brand "Kodak", I can't help but think what led to its dismal performance and downfall. People may blame it on disruption, creative destruction and ofcourse the irony of the digital age, but to me it reeks of something deeper and more innate - leadership arrogance.
In his book 'The Sacred Art of Soul Making', Joseph Naft had said 'Arrogance - Those to whom much has been given sometimes suffer from arrogance; or rather the people around them suffer. Arrogance is doubly a pity, because the talents of the arrogant serve primarily themselves. The arrogant assumes his views and opinions are The Truth. In arrogance, natural confidence goes sadly awry. Rather than the self-assurance born of knowing his own strengths and limitations, arrogance admits no limits. The arrogant brooks no weakness in himself and may even secretly rejoice to find flaws in others. But imperfections are inherent in being human, so the arrogant, like …

Geek Speak is Out, Consumer Speak is In.

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My mother needed a new refrigerator. The 'very' well informed salesperson at the store decided he needed to impress us with his understanding of the innards of the refrigerator. He reeled some technological jargon much to his own delight and to our dismay. A simple question for my mother stumped him though - how does all that make my life easier? All she wanted to hear was something which she could understand - in simple plain English!

Do you know what 802.11B is? Some call it Wi-fi, something which rolls out of the tongue easier. Wi-fi is a shortened version of wireless fidelity which actually still does not make any sense either. And most 'common' people prefer to call it wireless - which in reality it is!!

Cut to the ubiquitous personal computer. Have you ever checked the web pages of the Apple Mac with the other personal computer brands? No prizes for guessing which sells more.

For many brands especially in the consumer electronics space, the brand owners seem to ge…