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Niche It Till It Becomes Big - Niche Strategy

Contemporizing A Heritage Brand

Great Campaigns: Heineken - The Office Cleaners

Great Campaigns: Lux, Cancer & The Soap With A Lump

How NASA Made Tang Popular

Taylor Swift: Musician - Excellent; Businesswoman - Par Excellence

Renaming An Established Brand

The Implications of Power Distance Index

The Success of Local Restaurant Brands

A $79 Program Changed the Amazon Game - Amazon Prime

Volkswagen - Reduce Speed Dial

Get Your Brand Voice

Learnings From The Apple Newton Flop

The Super Bowl Half Time Phenomenon - Why Artists Perform Free

Customer Personas: The Marketing Implications

Unforgotten Brands - Emami

Unforgotten Brands: MRF

Rejuvenating a Fading Brand

Gillette Venus: Listening To The Customer

The Anti Laws of Marketing