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Renaming An Established Brand

Renaming An Established Brand

The Implications of Power Distance Index

The Implications of Power Distance Index

The Success of Local Restaurant Brands

The Success of Local Restaurant Brands

A $79 Program Changed the Amazon Game - Amazon Prime

A $79 Program Changed the Amazon Game - Amazon Prime

Volkswagen - Reduce Speed Dial

Volkswagen - Reduce Speed Dial

Get Your Brand Voice

Get Your Brand Voice

Learnings From The Apple Newton Flop

Learnings From The Apple Newton Flop

The Super Bowl Half Time Phenomenon - Why Artists Perform Free

The Super Bowl Half Time Phenomenon - Why Artists Perform Free

Customer Personas: The Marketing Implications

Customer Personas: The Marketing Implications

Unforgotten Brands - Emami

Unforgotten Brands - Emami

Unforgotten Brands: MRF

Unforgotten Brands: MRF

Rejuvenating a Fading Brand

Rejuvenating a Fading Brand

Gillette Venus: Listening To The Customer

Gillette Venus: Listening To The Customer

The Anti Laws of Marketing

The Anti Laws of Marketing

The Uneasy Truce: Google Search on Apple Products

The Uneasy Truce: Google Search on Apple Products

The Flywheel Effect: Self Propelling

The Flywheel Effect: Self Propelling

Iconic Ads: John Lewis & Partners - Excitable Edgar

Iconic Ads: John Lewis & Partners - Excitable Edgar

Embracing Ingredient Branding for Growth

Embracing Ingredient Branding for Growth

Brands Need To Be Known First, To Get Convincing

Brands Need To Be Known First, To Get Convincing

Repositioning Brands Through Packaging

Repositioning Brands Through Packaging