Point of View - Contents of this site have moved to - https://onlykutts.com/

The Super Bowl Half Time Phenomenon - Why Artists Perform Free

Customer Personas: The Marketing Implications

Unforgotten Brands - Emami

Unforgotten Brands: MRF

Rejuvenating a Fading Brand

Gillette Venus: Listening To The Customer

The Anti Laws of Marketing

The Uneasy Truce: Google Search on Apple Products

The Flywheel Effect: Self Propelling

Iconic Ads: John Lewis & Partners - Excitable Edgar

Embracing Ingredient Branding for Growth

Brands Need To Be Known First, To Get Convincing

Repositioning Brands Through Packaging

Limited & Unlimited: Bounded & Unbonded Brands

Unforgotten Brands: Charminar Cigarettes

Unforgotten Brands: Kalimark Bovonto

Unforgotten Brands: Sosyo

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

The Cocktail Party Effect

Bridging Borders: The Art of Global Brands Localising (in India)