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The Flywheel Effect: Self Propelling

Iconic Ads: John Lewis & Partners - Excitable Edgar

Embracing Ingredient Branding for Growth

Brands Need To Be Known First, To Get Convincing

Repositioning Brands Through Packaging

Limited & Unlimited: Bounded & Unbonded Brands

Unforgotten Brands: Charminar Cigarettes

Unforgotten Brands: Kalimark Bovonto

Unforgotten Brands: Sosyo

Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries

The Cocktail Party Effect

Bridging Borders: The Art of Global Brands Localising (in India)

Iconic Ads: US School of Music - They Laughed When

Old Spice: Repositioning Old to the Young

Viagra - Raising Expectations

Burger King Satisfries: The Lo-Cal Flop!

Play-Doh: Repositioning from Soot Remover to Toy

Moov: Backing on Success

Ikea: Trapped in the 90s - Reality Show

Maggi Noodles - Flop to Hit