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Consumer Behaviour - Post COVID 19 Lockdown
The COVID19 pandemic has changed the psychology of the consumers across the world as the virus has touched almost all shores. Given the magnitude & the complexity of the crisis and without a proper end in sight, economic recovery is becoming difficult to predict. Even experts are baffled. Consumer behavior changes as the world retreats into a ‘survival mode’. They generally feel jittery and anxious because they feel their sense of control has disappeared.” And the more it happens the more to affects the psyche of the consumer. However, a few weeks of change do not alter consumer behavior drastically. For example - while I agree that online grocery shopping may see a spurt, it does not mean that there will be a fundamental shift in behavior Generally speaking, being healthy and health awareness has increased. There is more emphasis on hygiene, sanitation, etc. India is also affected and here is my opinion on what the behavior of the customers will be towards vari