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Showing posts from October, 2011

Marketing is an Ongoing Love Affair

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Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are instances when marketing managers get into an intellectual masturbation by using data points, pie charts and cross tabs without there being any reason for it. Graphs and data are meant for clarity and not to confuse.

What is marketing? It is a relationship which you build with your customer through various means/ devices. And coming to think of it pretty muchlike a love affair!

Since I am experienced in these worldly matters let me explain.
You need to decide which girl is right for you. Some are good and some are not the match - Consumer Research 
Based on your thoughts you have an idea who she is. You decide to focus on her - Target Audience 
Then starts the huge task of wooing her. You ask her out for dates, meetings, etc. At every right moment you try to connect with her. You obviously show your best beha…

Learning from the Business of Crime

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(Note: I do not subscribe to criminal activities nor am I justifying them. Such activities are anathema to me.)
I was narrated a very interesting anecdote by my friend. An acquaintance of his was asked to consult with a man of questionable credentials (from a business perspective). While the acquaintance was deflecting the topic of working with the man, finally the man spoke up and actually said - “In my kind of work only one thing works and that is trust. Without trust we cannot survive".  The acquaintance was surprised and later took the assignment and it was to her, one of her best.
In a world of increasing competition between companies and between employees within these companies, business relationships are guarded and safe guarded by legalese. Reams of papers with clauses and sub clauses bind these relationships. On the other hand, crime and criminals are held together by the minimum of documents (for fear of being caught and providing fodder for prosecution). They are infact …

KISS - Keep it Simple Stupid! (The Complexity of Simplicity)

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When I was in school I remember my mom telling me to clear up my table which was always cluttered. Arrange your books, toys etc. It would be easy to search. Very simple straight forward thinking!

Imagine the plight when you cannot find what you want – it is physically and mentally exhausting. Where is it? Where else can it be? It is not surprising that someone has theorised that that clutter is actually emotionally exhausting too. As humans are constantly scanning their environment, the more the clutter the more the physical and mental power needed to process.
In the present day world how I wish everyone followed mom’s thinking. It’s greed. What the &%*$?  Humans want more and more. Be it money, be it food, be it gadgets or be it anything. And this thought has percolated into all parts of life. From the simple water tap to the technologically superior television. I have had instances where we had TVs with 200 channels but we do not use more than 30. I look at the TV remote and w…

What You Don't See is What You Want to See

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Sitting back at a favorite restaurant of mine, was wondering what appetizers do. Do they stimulate your appetite or do they create a setting for better food to come?

Actually they do both. And funnily enough they are related. The appetizers set the tone, the tone for better food and the main course which we would expect to be even better than the appetizers.

I am sure we would have all heard ' you can't imagine' how good it was'. This will get us thinking as to how good it was!

Imagine a extremely attractive girl (and I'm talking from a male's point of view). There are two scenarios, in one she was fully clothed and in one she was at her sexy best - mini skirt, an appropriate cleavage and a generous amount of skin show. There are no guesses for what will grab your attention - skin!

(Since I am not sexist) This is pretty much like a strip tease by men. The women are teased and teased and teased for the expected end result. The very act is exciting for many. Jus…

Blurring the Boundaries of Business

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The Amazon Kindle Fire just set fire to the tech world. The pricing is exciting and the features very good. But what is a online merchant/ retailer doing with an Ipad competitor?

A few years earlier a software/ hardware manufacturer Apple had turned the music industry on it head by creating a gadget (ipod) which is made listening easy but more important that turned the distribution of music on its head. If that was not enough, Apple extended the same innovative thinking into a phone. the question was then whats a HW/SW company doing with phone? I don't think that really warrants an answer now!

The IT space has seen a transformation of sorts. IBM is a software services firm. Dell transcends both hardware and software and HP is confused. Consulting major Accenture has IT services and BPO wings.

Starbucks faces its biggest competition not from Caribou or Costa but from McDonald's and Dunkin Donuts. Whats a burger company doing with coffee? McCafe and I am told that do make a goo…

Self Centered Personal Interest Drives Revolutions

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Nassim Taleb would be happy that the Black Swan Theory has shown its face in various parts of the world. Tunisia, Syria and closer home Nepal.

In a sign of increasing courage and confidence, people from various parts of the world and interestingly mostly the Arab world have been raising their opposition. There has been a surge of people power rising up against the rulers.

These rulers had treated the land as personal property with ad hoc and whimsical decisions which were warped and unjust. Fundamentally the rules they framed were biased and skewed to helping a certain minority.

The natural inherent behavior of humans is selfish & being self centered. The degree of which changes and varies with different people. When a situation is perceived as unfair, this creates dissonance in peoples minds. This dissonance has again various levels. An agglomeration of dissonances creates a huge cumulative dissonance or mass explosion. And that's how we have a revolution. I will not deny tha…