Humans Don't Buy Products — They Buy Better Versions of Themselves
We might think our buying decisions are logical. But truth is — they’re mostly emotional. When someone walks into a store, opens an app, or clicks “add to cart,” they’re not just shopping. They’re chasing identity. They’re not buying a phone. They’re buying creativity, prestige, or the feeling of being ahead. They’re not buying a motorcycle. They’re buying freedom, rebellion, or the nostalgia of the open road. Think about it. A Royal Enfield isn’t just transport — it’s personality on two wheels. A FabIndia kurta isn’t just clothing — it’s heritage made wearable. Nike sneakers aren’t just shoes — they say, “I move. I win.” An iPhone isn’t just a device — it’s the tools of a creator, thinker, doer. Great brands don’t sell features. They sell transformation. They understand that we all want to become someone. Fitter. Smarter. More stylish. More successful. So instead of shouting “10% off!” — they whisper, “This is who you could be.” So if you’re building something — a product, a camp...