Synesthetic Marketing: The Art of Engaging All Five Senses in Branding

-
Synesthetic Marketing: The Art of Engaging All Five Senses in Branding

Comments

Post a Comment

Popular posts from this blog

Curiosity Never Killed the Cat - In Memory of T C K Menon

-
Most of you do not know my uncle. T.C. Krishnankutty Menon (TCK), or to me Aniyanmaman, passed away recently.  He resided in Trichur, in God's Own Country,  a town more famous for its literary figures, jewellers, temples and Pooram. I was born there and he stayed in a house next to ours - we were all from the same family. TCK was, in a sense, a true blue Keralite. He did his schooling in Trichur followed by his graduation in Chemistry at Maharaja's College, Ernakulam, quickly followed by a post-graduation through research. He joined Sri Kerala Varma College, Trichur after that, in two spells and taught there till his retirement. In-between he did drop into the Indian Agricultural Research Institute, Delhi for his Ph.D but for reasons which lie buried with him, he returned to Trichur and that's where he stayed for the rest of his life. His visits out of Kerala were few and far. A Keralite he was but parochial he was a not. In a s...
Read more

Flying Just Above the Ground - Thoughts on the Airline Industry Ecosystem

-
The airline industry in India has been going through an enormous amount of pain. It has seen more downs than ups. At a time when the economic outlook is far better than the US or European geographies, the whole business is going through a crisis of sorts; some due to its own doing and some due to extraneous factors. Market In recently announced statistics, the domestic market has increased 1.1% year-on-year in Mar-2012 to 4.87 million passengers. This is the slowest month of domestic passenger growth since May-2009 when passenger levels declined 4.4%. Passenger traffic increased 6.55% in 1Q2012 to 15.3 million. For 34 consecutive months the market has seen growth however it is the third month in the same period which has seen a single digit growth. There has been 16 months of double digit growth prior to that. The drop in traffic can be directly attributed to the reduction in coverage by Kingfisher Airlines. Till such time, India's growth rate was among the highest ...
Read more