Why Your Brand Sounds Like Everyone Else – And How to Fix It
𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐨𝐮𝐧𝐝𝐬 𝐋𝐢𝐤𝐞 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐄𝐥𝐬𝐞 – 𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐅𝐢𝐱 𝐈𝐭 Most brands today blend into one beige blur: ➡️Same muted colours and clean fonts ➡️Overused phrases like “Crafted for modern life” or “Elevated essentials” ➡️A tone that could belong to any of your competitors And then they wonder why customers forget them. Here’s why this happens — and how to fix it: ❇️Your brand voice isn’t a vibe – it’s a decision. ➡️Forest Essentials decided on luxe elegance. The Souled Store chose quirky, fandom-first energy. Paper Boat chose nostalgia wrapped in storytelling. These aren’t accidents — they’re strategic calls. ❇️Fail the swap test? You’re forgettable. ➡️Take your headline, swap it with a competitor’s. If it still fits, your brand voice isn’t yours — it’s generic filler. ❇️Generic copy = cowardice. ➡️Trying to appeal to everyone means you connect deeply with no one. Slurrp Farm speaks directly to parents in a warm, playful tone. Zomato tur...