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What Is the "Right" Length? It Depends on the Medium

Make Good Habits Easy. Hide the Bad Ones.

Is Your Packaging Customer-Centric Enough?

Unforgotten Brands: Ceat Tyres

Unforgotten Brands: Chitale

Unforgotten Brands: Medimix

Unforgotten Brands: Chandrika Soap

Unforgotten Brands: Krackjack

Unforgotten Brands: Parle Monaco

Why Empathetic Brands Win Long-Term Loyalty

From Overwhelmed to Outstanding: Navigating the Modern Brand Battlefield

When "Negative" Brand Names Work in Your Favour

Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love

Unforgotten Brands: Cinthol

Unforgotten Brands: Lux

Synesthetic Marketing: The Art of Engaging All Five Senses in Branding

Unforgotten Brands: Mountain Dew

Unforgotten Brands: Rajdoot

Turning Problems into Profits – How Brands Did It

The Longer They Stay, The More They Pay