Iconic Ads: Renault Twingo - It’s Up to You to Create the Life that Goes With It

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Iconic Ads: Renault Twingo - It’s Up to You to Create the Life that Goes With It

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Curiosity Never Killed the Cat - In Memory of T C K Menon

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Most of you do not know my uncle. T.C. Krishnankutty Menon (TCK), or to me Aniyanmaman, passed away recently.  He resided in Trichur, in God's Own Country,  a town more famous for its literary figures, jewellers, temples and Pooram. I was born there and he stayed in a house next to ours - we were all from the same family. TCK was, in a sense, a true blue Keralite. He did his schooling in Trichur followed by his graduation in Chemistry at Maharaja's College, Ernakulam, quickly followed by a post-graduation through research. He joined Sri Kerala Varma College, Trichur after that, in two spells and taught there till his retirement. In-between he did drop into the Indian Agricultural Research Institute, Delhi for his Ph.D but for reasons which lie buried with him, he returned to Trichur and that's where he stayed for the rest of his life. His visits out of Kerala were few and far. A Keralite he was but parochial he was a not. In a s...
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The Customer Is Not Always Right (And That's Not a Crime)

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𝐓𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐬 𝐍𝐨𝐭 𝐀𝐥𝐰𝐚𝐲𝐬 𝐑𝐢𝐠𝐡𝐭 (𝐀𝐧𝐝 𝐓𝐡𝐚𝐭’𝐬 𝐍𝐨𝐭 𝐚 𝐂𝐫𝐢𝐦𝐞) Sometimes, they’re just loud. Sometimes, they want a refund because the T-shirt “didn’t vibe with their aura.” Sometimes, they plug a charger into a toaster and call it a tech issue. And yet, we’re told: ✅ Always smile ✅ Always nod ✅ Always “escalate to the manager” But here’s the truth: Your team deserves protection just as much as your customers deserve service. The right customers don’t yell. They don’t send 2 a.m. emails marked “URGENT.” And they definitely don’t ask for 90% discounts because they “might” post a story. Let’s retire the old rule. Let’s replace it with: “The right customer is always worth it.” Because loyalty > loudness. Respect > revenue. And peace of mind? Priceless. TO READ MORE, VISIT The Customer Is Not Always Right (And That's Not a Crime)
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Flying Just Above the Ground - Thoughts on the Airline Industry Ecosystem

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The airline industry in India has been going through an enormous amount of pain. It has seen more downs than ups. At a time when the economic outlook is far better than the US or European geographies, the whole business is going through a crisis of sorts; some due to its own doing and some due to extraneous factors. Market In recently announced statistics, the domestic market has increased 1.1% year-on-year in Mar-2012 to 4.87 million passengers. This is the slowest month of domestic passenger growth since May-2009 when passenger levels declined 4.4%. Passenger traffic increased 6.55% in 1Q2012 to 15.3 million. For 34 consecutive months the market has seen growth however it is the third month in the same period which has seen a single digit growth. There has been 16 months of double digit growth prior to that. The drop in traffic can be directly attributed to the reduction in coverage by Kingfisher Airlines. Till such time, India's growth rate was among the highest ...
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