Iconic Ads: Nike - Bo Knows
Iconic Ads: Nike - Bo Knows
Posts
Insights into the Changing Pet Food Landscape in India
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The Subtle Art of Brand Nudges: When Loyalty Meets Influence
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Brand Survival Techniques: Thriving Amid Change and Crisis
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Creating and Managing Brand Portfolios: Balancing Strategy, Scale, and Storytelling
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How to Avoid Brand Fatigue & Why Brand DNA, Not Campaigns, Drives Lasting Growth
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Why Kellogg’s Lost Its Place at the Breakfast Table: Strategic Missteps in a Changing Market
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Why Labubu Triggers Obsession: The Hidden Psychology of Collectibles
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Consistency: The Invisible Force That Builds Iconic Brands
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𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: 𝐓𝐡𝐞 𝐈𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐅𝐨𝐫𝐜𝐞 𝐓𝐡𝐚𝐭 𝐁𝐮𝐢𝐥𝐝𝐬 𝐈𝐜𝐨𝐧𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐬 ❇️Consistency: The Silent Superpower of Great Brands In a world of noise, trends, and constant change, one thing makes brands unforgettable: consistency. It’s not flashy. It’s not viral. But it’s the difference between being noticed and being remembered. ❇️Why Consistency Wins Builds Trust: People return when they know what to expect. Apple nails this—from design to packaging to experience. Shapes Recall: Repetition cements identity. McDonald’s arches are recognised instantly, from Delhi to New York. Creates Emotional Glue: Familiarity breeds loyalty. Think of Amul butter—the taste of decades. ❇️Where Brands Slip Promising empathy, but delivering robotic customer service. Shouting “premium,” but cutting corners on product quality. Jumping on every trend until customers no longer know what you stand for. ❇️Brands That Get It Right Patagonia: Every move reflects its eco-mission. L...