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Turning Others’ Problems into Profits—The Billion-Dollar Opportunity

Turning Others’ Problems into Profits—The Billion-Dollar Opportunity

Turning ₹10 of Product into ₹700: Upselling Lessons

Turning ₹10 of Product into ₹700: Upselling Lessons

The Great Indian Return Rush: How Retailers are Tackling the Rising Wave of Returns

The Great Indian Return Rush: How Retailers are Tackling the Rising Wave of Returns

Make a Great Product—And An Even Better Reason To Buy It

Make a Great Product—And An Even Better Reason To Buy It

Breaking the Rules, Building Empires: How These Brands Won by Doing the 'Unsmart' Thing

Breaking the Rules, Building Empires: How These Brands Won by Doing the 'Unsmart' Thing

The Endowment Effect: Why We Overvalue What We Own

The Endowment Effect: Why We Overvalue What We Own

Ryan Reynolds: Turning Star Power into Business Gold

Ryan Reynolds: Turning Star Power into Business Gold

Rolex: The Timeless Marketing Mastermind

Rolex: The Timeless Marketing Mastermind

Stanley Tumblers: From Utility to Status Symbol

Stanley Tumblers: From Utility to Status Symbol

What Today’s Pet Parents Really Want!

What Today’s Pet Parents Really Want!

How Ingvar Kamprad Built IKEA: The $50B Retail Revolution That Changed Shopping Forever

How Ingvar Kamprad Built IKEA: The $50B Retail Revolution That Changed Shopping Forever

Shaping Perceptions: Unlocking Brand Success with the Power of Suggestion

Shaping Perceptions: Unlocking Brand Success with the Power of Suggestion

Iconic Ads: Citibank - Live Richly

Iconic Ads: Citibank - Live Richly

The Rise of Functional Maximalism: Practicality Meets Creative Expression

The Rise of Functional Maximalism: Practicality Meets Creative Expression

How Good Platforms Make Great Money! Amusement Parks Made $25B Last Year: What Businesses Can Learn

How Good Platforms Make Great Money! Amusement Parks Made $25B Last Year: What Businesses Can Learn

Keeping Customers During Inflation: More Than Just Price

Keeping Customers During Inflation: More Than Just Price

Turning a Rumour into a Marketing Masterpiece: The Rise of the Amex Black Card

Turning a Rumour into a Marketing Masterpiece: The Rise of the Amex Black Card

The Evolution of D2C: From Disruption to Hybrid Models

The Evolution of D2C: From Disruption to Hybrid Models

Chobani’s Rise: How Hamdi Ulukaya Stirred Up a Yogurt Revolution

Chobani’s Rise: How Hamdi Ulukaya Stirred Up a Yogurt Revolution

Fizz to Fortune: How Coca-Cola Conquered the World with Innovation and Bold Moves

Fizz to Fortune: How Coca-Cola Conquered the World with Innovation and Bold Moves