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Why Kellogg’s Lost Its Place at the Breakfast Table: Strategic Missteps in a Changing Market

Unforgotten Brands: Blue Star

Unforgotten Brands: A.H. Wheeler & Co

Why Labubu Triggers Obsession: The Hidden Psychology of Collectibles

𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: 𝐓𝐡𝐞 𝐈𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐅𝐨𝐫𝐜𝐞 𝐓𝐡𝐚𝐭 𝐁𝐮𝐢𝐥𝐝𝐬 𝐈𝐜𝐨𝐧𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐬 ❇️Consistency: The Silent Superpower of Great Brands In a world of noise, trends, and constant change, one thing makes brands unforgettable: consistency. It’s not flashy. It’s not viral. But it’s the difference between being noticed and being remembered. ❇️Why Consistency Wins Builds Trust: People return when they know what to expect. Apple nails this—from design to packaging to experience. Shapes Recall: Repetition cements identity. McDonald’s arches are recognised instantly, from Delhi to New York. Creates Emotional Glue: Familiarity breeds loyalty. Think of Amul butter—the taste of decades. ❇️Where Brands Slip Promising empathy, but delivering robotic customer service. Shouting “premium,” but cutting corners on product quality. Jumping on every trend until customers no longer know what you stand for. ❇️Brands That Get It Right Patagonia: Every move reflects its eco-mission. L...

For decades, Starbucks has been more than a coffee chain. It’s been a Third Place—a cultural touchpoint between home and work, where people gathered, connected, and belonged. But somewhere along the way, Starbucks lost its soul. In the chase for efficiency, speed, and automation, many stores became transactional hubs instead of experiential destinations. Customers rushed in, grabbed their latte, and left—missing the warmth that once defined the brand. ✳️By 2024, the cracks were visible: 6–7% drop in sales across U.S. and global markets. Declining foot traffic as faster, cheaper rivals gained ground. A growing perception of Starbucks as impersonal and “soulless.” Even loyal customers admitted the “magic” was gone. Now, under CEO Brian Niccol, Starbucks is hitting reset with its Back to Starbucks 2025 strategy—a revival focused not on discounts or gimmicks, but on human experience. ✳️The Comeback Playbook Redesign Cafés → Cozy seating zones, ceramic mugs, condiment bars. Stores that invi...