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The Hidden Profit Drivers

Framing Effect: Shaping Customers Views

Birkenstock - Ugly to Iconic

Counterculture - How Brands Succeed

Counterculture - How Brands Succeed

3000 Year Story: How Palmolive Was Turned Around

How to Put Cultural Influence into Practice

Elements to Operationalise Cultural Influence

The Time-Based Marketing Strategy of Brands

Unforgotten Brands: Kamasutra

Tupperware: The Demise Of An Icon

Downturns Lead to Innovations

Films - Reflecting Society's Dynamics

Darth Vader & Leadership Lessons

Survival of Friendliest Vs Survival of the Fittest

Unforgotten Brands: Biocon

Collecting Is A Typical Human Trait & Marketers Use It

Unforgotten Brands: Onida

Humanisation Vs. Anthropomorphism in Pets