Unforgotten Brands: Blue Dart
๐๐ง๐๐จ๐ซ๐ ๐จ๐ญ๐ญ๐๐ง ๐๐ซ๐๐ง๐๐ฌ: ๐๐ฅ๐ฎ๐ ๐๐๐ซ๐ญ In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pocketsโjust a sharp eye for market gaps. At that time, Indiaโs exports were gaining momentum, but small businesses were struggling to keep up. Sending packages abroad was either unreliable, delayed, or prohibitively expensive. The duo roped in their friend Tushar Jani, a young logistics professional with Gujarati business instincts and family roots in freight forwarding. Together, they pooled โน30,000โmodest savings in any eraโand launched Blue Dart Courier Services in a cramped 200 sq. ft. space tucked beneath a staircase in Mumbai. Their mission was simple but ambitious: make reliable, fast, and transparent delivery possible, both within India and internationally. โ
The First Big Break: A UK Partnership and 10:30 AM Deliveries To build trust, Blue Dart needed global credibility. They struck an e...