Posts

Why Empathetic Brands Win Long-Term Loyalty

Why Empathetic Brands Win Long-Term Loyalty

From Overwhelmed to Outstanding: Navigating the Modern Brand Battlefield

From Overwhelmed to Outstanding: Navigating the Modern Brand Battlefield

When "Negative" Brand Names Work in Your Favour

When "Negative" Brand Names Work in Your Favour

Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love

Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love

Unforgotten Brands: Cinthol

Unforgotten Brands: Cinthol

Unforgotten Brands: Lux

Unforgotten Brands: Lux

Synesthetic Marketing: The Art of Engaging All Five Senses in Branding

Synesthetic Marketing: The Art of Engaging All Five Senses in Branding

Unforgotten Brands: Mountain Dew

Unforgotten Brands: Mountain Dew

Unforgotten Brands: Rajdoot

Unforgotten Brands: Rajdoot

Turning Problems into Profits – How Brands Did It

Turning Problems into Profits – How Brands Did It

The Longer They Stay, The More They Pay

The Longer They Stay, The More They Pay

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Unforgotten Brands – Cadbury

Unforgotten Brands – Cadbury

Unforgotten Brands – Chiclets

Unforgotten Brands – Chiclets

Bold Stunts That Made Brands Unforgettable

Bold Stunts That Made Brands Unforgettable

Winning in the Attention Economy: Tactics Break Through the Noise

Winning in the Attention Economy: Tactics Break Through the Noise

Selling the Dream Before the Product: Creating Hype and Winning Customers

Selling the Dream Before the Product: Creating Hype and Winning Customers

The Power of Value Anchoring: How Brands Use Contrasts to Win Customers

The Power of Value Anchoring: How Brands Use Contrasts to Win Customers

Five Years Post-Pandemic: Has Indian Retail Adapted?

Five Years Post-Pandemic: Has Indian Retail Adapted?