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The Hidden Business Model: What These Brands Actually Sell

The Hidden Business Model: What These Brands Actually Sell

Flipping the Script: How Brands Turned Their Biggest Problems into Profits

Flipping the Script: How Brands Turned Their Biggest Problems into Profits

The Power of Founder-Driven Brands in India

The Power of Founder-Driven Brands in India

K-Wave Takeover: How South Korea is Winning Hearts and Markets in India

K-Wave Takeover: How South Korea is Winning Hearts and Markets in India

Less Choice, More Profits: How Brands Win by Simplifying Decisions

Less Choice, More Profits: How Brands Win by Simplifying Decisions

When Growth Stalls, Change Your Customerā€” Not Your Product

When Growth Stalls, Change Your Customerā€” Not Your Product

The Power of the Pivot: How Businesses Found Breakthrough Success

The Power of the Pivot: How Businesses Found Breakthrough Success

Turning Othersā€™ Problems into Profitsā€”The Billion-Dollar Opportunity

Turning Othersā€™ Problems into Profitsā€”The Billion-Dollar Opportunity

Turning ā‚¹10 of Product into ā‚¹700: Upselling Lessons

Turning ā‚¹10 of Product into ā‚¹700: Upselling Lessons

The Great Indian Return Rush: How Retailers are Tackling the Rising Wave of Returns

The Great Indian Return Rush: How Retailers are Tackling the Rising Wave of Returns

Make a Great Productā€”And An Even Better Reason To Buy It

Make a Great Productā€”And An Even Better Reason To Buy It

Breaking the Rules, Building Empires: How These Brands Won by Doing the 'Unsmart' Thing

Breaking the Rules, Building Empires: How These Brands Won by Doing the 'Unsmart' Thing

The Endowment Effect: Why We Overvalue What We Own

The Endowment Effect: Why We Overvalue What We Own

Ryan Reynolds: Turning Star Power into Business Gold

Ryan Reynolds: Turning Star Power into Business Gold

Rolex: The Timeless Marketing Mastermind

Rolex: The Timeless Marketing Mastermind

Stanley Tumblers: From Utility to Status Symbol

Stanley Tumblers: From Utility to Status Symbol

What Todayā€™s Pet Parents Really Want!

What Todayā€™s Pet Parents Really Want!

How Ingvar Kamprad Built IKEA: The $50B Retail Revolution That Changed Shopping Forever

How Ingvar Kamprad Built IKEA: The $50B Retail Revolution That Changed Shopping Forever

Shaping Perceptions: Unlocking Brand Success with the Power of Suggestion

Shaping Perceptions: Unlocking Brand Success with the Power of Suggestion