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Why Empathetic Brands Win Long-Term Loyalty

From Overwhelmed to Outstanding: Navigating the Modern Brand Battlefield

When "Negative" Brand Names Work in Your Favour

Why the Best Brands Feel Like Relationships, Not Just Products- Spread Love

Unforgotten Brands: Cinthol

Unforgotten Brands: Lux

Synesthetic Marketing: The Art of Engaging All Five Senses in Branding

Unforgotten Brands: Mountain Dew

Unforgotten Brands: Rajdoot

Turning Problems into Profits – How Brands Did It

The Longer They Stay, The More They Pay

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Unforgotten Brands – Cadbury

Unforgotten Brands – Chiclets

Bold Stunts That Made Brands Unforgettable

Winning in the Attention Economy: Tactics Break Through the Noise

Selling the Dream Before the Product: Creating Hype and Winning Customers

The Power of Value Anchoring: How Brands Use Contrasts to Win Customers

Five Years Post-Pandemic: Has Indian Retail Adapted?