Showing posts from June 10, 2013

There is a Hole in the Ship! - Missteps in Strategic Directions

We had flight to catch at Delhi. And we were running late. We took solace in the fact that we had a real fast MUV and could rush to the airport in double quick time. But that was before we had factored a difficult clutch. While our initial thinking was correct we were slowed down by a faulty clutch which made the distance seem longer than usual.

There is an interesting anecdote about Dr. Gil Amelio (that’s how he liked to be called), the erstwhile CEO of Apple. In the late ‘90s, in a conversation with a journalist he said that Apple was a ship loaded with treasures, but it had a hole at the bottom, leaking water. And ‘my job is to get everyone to row in the same direction’. It gives a good laugh and Steve Jobs used it as a joke with many people including Larry Ellison, who needless to say could not control himself.

Many companies draw up grand plans giving it euphemisms like XXX 3.0 and so on. Strategy is a sexy word in the business world. How many CEOs would like to known as a good…