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Showing posts from September 3, 2012

The Vaginal Dialogues - And the Hypocrisies

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"18 Again" launched with much consternation and hype a vaginal tightening cream. I am not going to talk about the efficacy of the product and neither is it to ridicule the product per se. Frankly, I don't care. This is more to do with the hypocrisies associated with a product like this.  The positioning of the product along with the commercial And more importantly sexual intercourse / sex is still looked as a matter which I dare say, most people enjoy but something which cannot be talked about in the open. What the f#@* (well ...fuck!)? 
Positioning of the Product
'Like a virgin' - the heroine croons in the commercial. But unfortunately this advertising reinforces the sexist view in India that pre-marital sex is something to be frowned upon, a taboo which is even seen as sinful by some. 
According to the company the cream empowers women but rather than empowering women it will reinforce the patriarchal view that is held by many here that women should be virgins on the…