Showing posts from January 15, 2012

Is Health and Wellness the New Selling Gimmick?

Our lives have taken a change. Honestly I don't know whether it is for the better. With the convenience of machines, physical activity seems to be slowly coming to a standstill. There was a time when I used to walk to school - a good 4 kilometres; catch the Gen Y walking even 1 kilometre! Walking 3 flights of stairs is difficult, when you have the elevator.

We have to now make do with specially created spaces like gyms etc. to undertake physical activity. No wonder there is a mushrooming of gyms and similar centres across the world. Good health was always important to the end consumer but more so now with an increased awareness of the repercussions of poor health.
Media has played its part. There are large numbers of programs across all media channels. Online media have only served to propagate this further.  Regular and dedicated medical social networks give audiences a platform to share, compare and discuss their personal health issues with other consumers.
Last but not least, the …