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Showing posts from November 23, 2011

Copy Cats - Copying Can Be Cool

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There is an aura about innovation. To be called an innovator is a big ego boost. It creates a superiority complex and there is a rarefied air around the innovator.
On the flip side I wonder how many like being called Copy Cat or Not Original?Not very cool and certainly not a tag which you would like to have.
But if you look at successful companies and products there are a list of them which have been very very successful.

The dream of many - Apple had copied the Mouse and also the GUI ( Graphical User Interface from Xerox  PARC). Infact PARC did sue Apple but lost out to due some technicalities. The first Apple Macintosh was inspired by the GUI.
The list from Microsoft is huge.  MS Basic copied Tiny Basic. MS DOS copied CPM-86. Windows copied the early Mac OS. Word copied WordPerfect. Excel copied Lotus 1-2-3. Access copied FoxPro. Windows Server copied Novell Netware. Exchange copied Lotus Notes. Internet Explorer copied Netscape Navigator. C# and .net copied Java.
Rumour has to Google co…

I, Me, Myself - Personalization Will Drive Businesses of Tomorrow

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Couldn't help overhear a conversation between two mothers complaining about their children - " This is generation is so self centered, all they think about is themselves".

We had done a dipstick amongst our customers and asked them what merchandise they wanted in our cafes and many of them asked for personalized products - products which had their name, customized to suit their requirements.
The two examples are very significant of the orientation and inclination of customers across segments. Consumer behavior has changed from buying a product which was made for everybody to a product which made for 'me'. 
Actually the Internet is all about personalised experiences. We get information when we want it, at a time convenient to us and customized to a large extent.
Look at the way Internet products have evolved. First we had the general all encompassing portals like Yahoo; then came the language portals and specialized portals; following it came the messengers and chat;…