Posts

Showing posts from November 5, 2011

Cut the Crap - How Brevity is in Fashion Now!

Image
Was in a meeting the other day with a client when he told me that since he did not have the time could I describe our proposition in 5 minutes. And to think we had prepared a presentation which detailed our offerings. And while he was interested; you see - he did not have the time!
It's the world of keeping it short, keeping it brief - brevity is the key!
You look around and you will see brevity touching our lives in more ways than one! A snapshot. Relationships -Kim Kardhashian may take the cake for her marital longevity (or shortness) but in the age of quick relationships and 'wham bham thank you ma'am' one night hook ups, relationships are fleeting and so is commitment. No wonder divorces and break ups are increasing. Partners change within days. Clothing -Dressing less. Skin is in. For both sexes. Cleavages are common and so is the decreasing hem line. The motto seems the lesser the better - the oomph factor aside!Communication -Look at any print ad. The copy if any i…