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Showing posts from October 28, 2011

Marketing is an Ongoing Love Affair

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Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are instances when marketing managers get into an intellectual masturbation by using data points, pie charts and cross tabs without there being any reason for it. Graphs and data are meant for clarity and not to confuse.

What is marketing? It is a relationship which you build with your customer through various means/ devices. And coming to think of it pretty muchlike a love affair!

Since I am experienced in these worldly matters let me explain.
You need to decide which girl is right for you. Some are good and some are not the match - Consumer Research 
Based on your thoughts you have an idea who she is. You decide to focus on her - Target Audience 
Then starts the huge task of wooing her. You ask her out for dates, meetings, etc. At every right moment you try to connect with her. You obviously show your best beha…