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Showing posts from November, 2011

Copy Cats - Copying Can Be Cool

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There is an aura about innovation. To be called an innovator is a big ego boost. It creates a superiority complex and there is a rarefied air around the innovator.
On the flip side I wonder how many like being called Copy Cat or Not Original?Not very cool and certainly not a tag which you would like to have.
But if you look at successful companies and products there are a list of them which have been very very successful.

The dream of many - Apple had copied the Mouse and also the GUI ( Graphical User Interface from Xerox  PARC). Infact PARC did sue Apple but lost out to due some technicalities. The first Apple Macintosh was inspired by the GUI.
The list from Microsoft is huge.  MS Basic copied Tiny Basic. MS DOS copied CPM-86. Windows copied the early Mac OS. Word copied WordPerfect. Excel copied Lotus 1-2-3. Access copied FoxPro. Windows Server copied Novell Netware. Exchange copied Lotus Notes. Internet Explorer copied Netscape Navigator. C# and .net copied Java.
Rumour has to Google co…

I, Me, Myself - Personalization Will Drive Businesses of Tomorrow

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Couldn't help overhear a conversation between two mothers complaining about their children - " This is generation is so self centered, all they think about is themselves".

We had done a dipstick amongst our customers and asked them what merchandise they wanted in our cafes and many of them asked for personalized products - products which had their name, customized to suit their requirements.
The two examples are very significant of the orientation and inclination of customers across segments. Consumer behavior has changed from buying a product which was made for everybody to a product which made for 'me'. 
Actually the Internet is all about personalised experiences. We get information when we want it, at a time convenient to us and customized to a large extent.
Look at the way Internet products have evolved. First we had the general all encompassing portals like Yahoo; then came the language portals and specialized portals; following it came the messengers and chat;…

Humanoid Machines or Mechanized Humans

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The other day I was talking to a few friends from the retail business. They were mentioning the importance of processes and systems. It made life easier for the team on the shop floor and catered to nearly all situations. When one of their wives very innocently asked - ' But what about the human touch ?'.

Across all businesses we have been making efforts to streamline and remove variables arising out of the 'humanness' of service. The motto seems to be the same service wherever you go.


Was flipping through the pages of the newsletter from the robotics department of a large university and the objective there was to humanize the robots. Loads of time and energy have gone into research across many educational and research establishments. Imagine a machine which behaved just like a human!

What a strange conundrum!

We want humans to behave more and more like machines and on the other hand we want machines to behave more and more like humans.

Individually, each example I had …

Cut the Crap - How Brevity is in Fashion Now!

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Was in a meeting the other day with a client when he told me that since he did not have the time could I describe our proposition in 5 minutes. And to think we had prepared a presentation which detailed our offerings. And while he was interested; you see - he did not have the time!
It's the world of keeping it short, keeping it brief - brevity is the key!
You look around and you will see brevity touching our lives in more ways than one! A snapshot. Relationships -Kim Kardhashian may take the cake for her marital longevity (or shortness) but in the age of quick relationships and 'wham bham thank you ma'am' one night hook ups, relationships are fleeting and so is commitment. No wonder divorces and break ups are increasing. Partners change within days. Clothing -Dressing less. Skin is in. For both sexes. Cleavages are common and so is the decreasing hem line. The motto seems the lesser the better - the oomph factor aside!Communication -Look at any print ad. The copy if any i…